Developing World Markets (DWM) aims to alleviate poverty through the provision of capital to microfinance institutions which lend to low-income individuals around the world. By increasing access to microfinance, primarily in rural and underserved markets, DWM seeks to raise micro-entrepreneur income levels and quality of life for these individuals and their families. Additionally, Developing World Markets is implementing an environmental, social, and corporate governance scorecard to help standardize the collection of social impact data in the microfinance world. PCG’s investment helped DWM eventually raise EUR $100 million for its microfinance fund. One individual who has benefited from DWM’s investments is 52 year-old Malani Gunasekara, a single mother caring for her three children in Ariyagama, Sri Lanka. She has supported herself and her family by farming the plot of land she has been living on for over 40 years. As a result of a loan from LOLC Micro Credit Ltd., a microfinance provider in which DWM invests, Ms. Gunasekara was able grow her small farm and cultivate a half-acre of gotukola, a local medicinal herb.