Director of Marketing and Communications

The Organization:

Partners for the Common Good (“Partners”) is a national community development finance organization that operates a family of nonprofit companies with a common mission to advance economic justice and racial equity by partnering with and strengthening mission focused to bring capital, create opportunity, and build wealth for low-income people and communities.

Founded in 2000, Partners’ created the CDFI industry’s first wholesale loan participation network that today has partnered with 50+ CDFIs in Washington, DC and 38 states, currently originates $18-20 million in participation transactions annually, and currently has an outstanding portfolio of nearly $50 million. Partners also manages $50 million Economic Justice Partnership Fund (EJPF), an innovative off-balance sheet facility to expand Partners’ product offerings to the CDFI community, participates as a community development entity (CDE) allocating New Markets Tax Credits (NMTC) and  provides contract servicing, monitoring, and advisory services for impact-focused external portfolios.

Our work is pioneering in its creation of new tools and infrastructure for community development finance organizations to manage portfolios and grow their scale and impact.

Partners’ office and the position is located in Washington DC. 

The Position:

The Director of Marketing and Communications is an enterprise-wide role that will work across all of our entities (Partners), including PCG Loan Fund, the Community Development Bankers Association, and CapNexus. Reporting to the Chief Investment & Impact Officer (CIIO), the Director will lead Marketing, Branding, Communications, as well as Public and Community Relations to meet strategic planning goals. This role will also work closely with the Chief Public Policy Officer and will manage a direct report. Partners is currently working in a hybrid structure.

Key Responsibilities:

  • Develop and implement a strategic and holistic marketing plan across Partner brands, product lines, and activities, including campaign creation and management.
  • Enhance Partner’s visibility among its key stakeholders through the development of branding, marketing and communication strategies for all of the organizations’ business lines.
  • Lead in the coordination of the loan funds participation in conferences.
  • Manage and implement communication strategies to position Partners as a leader in the industry, including social media and news media outlets.
  • In collaboration with the CIIO, develop relationships with key stakeholders that advance the strategic goals and enhancement of brand, earned revenue, sustainability, and goal achievement.
  • Lead efforts to rebrand and reposition the organization and its business lines to the marketplace.
  • Continuously identify and analyze market challenges/opportunities and engage in on-going refinement and development of products and services across the organization to respond to market demand.
  • Participate in business and operations planning, goal setting, and development and implementation of strategies that enhance Partners program outcomes, earned revenue and sustainability.
  • Work in partnership with the Director of Innovation to: (1) ensure a successful refresh and relaunch of the PCG, CDBA and CapNexus websites (2) develop CapNexus as an industry networking, information sharing, and thought leadership platform; and (3) provide marketing support to cultivate registered users, sponsors, content and listings that facilitate CapNexus’s platform expansion.
  • Develop an overall strategy for social media within the organization, with existing and/or new tools.
  • Lead the production of all marketing and outreach materials to support fundraising, programmatic and other initiatives for Partners, including targeted mailings, press releases and advertising
  • Lead digital marketing, branding, communications efforts; and impact storytelling efforts, to include data analytics reporting.
  • Supervise and/or participate in the development of video storytelling products.
  • Lead graphic design for projects such as corporate and product one-sheets, annual reports, website, fliers, invites, banners, social media posts that highlight the mission-driven lending case studies.
  • Other tasks as required

Requirements: 

  • Bachelor’s (required) and/or Master’s Degree (preferred) in marketing, communications, or a related field.
  • Five to 10 years of demonstrated successful experience leading marketing, branding, and communications efforts, including emerging and traditional media.
  • Robust knowledge of social media, digital content systems management, marketing, advertising, and media relations.
  • Experience with video production is required.
  • Strong writing skills are an imperative; experience with grant and proposal writing are a strong plus.
  • Demonstrated successful experience writing press releases, making presentations and negotiating with media.
  • Strong communication, leadership, organizational, and analytical skills and demonstrate the ability to solve problems.
  • Proven ability to deal effectively, cooperatively, and tactfully to provide excellent customer service to internal and external stakeholders.
  • Strategic thinker with an exceptional ability to build relationships with external parties.
  • A proactive self-starter with the ability to take initiative, meet deadlines, prioritize assignments, juggle multiple tasks simultaneously, and be flexible.
  • Experience working as a strong team member across multiple disciplines and teams, both internally and externally.
  • Knowledge of the Adobe Creative Suite (Premier Pro, Photoshop, Illustrator, InDesign) is required.

Additional Details:

PCG acknowledges and honors the fundamental value and dignity of all individuals. Our community strives to create and maintain a working environment that respects diverse traditions, heritages, and experiences. We are an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Compensation:

Competitive salary commensurate with experience. Medical, Dental, Vision, Life & Disability coverage available. Retirement plan (employer matching and profit sharing); paid vacation, sick leave days, and holidays. Partners is an equal opportunity employer.

To Apply

 

For more information about the organization, and to apply, please fill out the form below. Include a resume, cover letter, professional writing sample, and three references.